Overseas Lease Group. Inc ("OLG") vehicle, equipment and turnkey camp leasing business that specializes in providing customized lease solutions to multi-national companies, government agencies, Non-Government Organizations (NGOs) and International Governmental Organizations (IGOs) operating in developing countries and emerging markets.
I started with OLG as a consultant to build their brand and manage events in Kenya and Geneva. Development of a corporate logo and all promotional materials were the first priority along with updating a website with new content. Setting the marketing plan included worldwide travel to meet our customer base face to face at various events in addition to continuous correspondence via networking channels.
Social Media for OLG was a new means for the company to communicate to each area of business and revenue stream in a unique way as each required different messages. After utilizing various social media channels, Twitter and LinkedIn were the most successful social media platforms for OLG. LinkedIn served as a major avenue to connect with so many international contacts. We could connect with the"right" person on a project immediately and get a Skype conference call set up within 24 hours.
Working to become an expert in fields we served allowed us the opportunity to speak at many conferences domestic and foreign. These instances included topics addressed by the United Nations and businesses that were interested in partnering with NGOs and the United Nations.
Every area of business had promotional materials specific to the customers. Online ads, Guide Books, handouts, giveaways, etc. The video was created by choosing each clip separately to match the message and the script I had prepared. Working with our media vendor, we produced the final product to meet strict budgetary requirements.
For eight years, I was Vice President of Marketing and Communications, developing leads and increasing revenues every year for the company via international marketing and communications. I worked with a savvy team of financial people, attorneys, equipment specialists and more to create magic.
Ms. Badcock is a very focused and hard-working professional, dedicated to delivering results in a timely and efficient manner. I have worked closely with Ms. Badcock in a management capacity and can attest to her ability to manage those under her supervision, whether within the office environment, independent consultants, or vendors. Ms. Badcock takes an innovative approach to her professional duties, very capable of thinking "outside the box" and open to contributing ideas to get the task done timely and professionally. Ms. Badcock is very comfortable with using today's technology tools and integrating them into the work environment. She is attuned to the importance of interpersonal skills and makes it a priority to follow-up personally with customers, colleagues, and vendors alike, all with the goal of improving employer image and branding.
Vice President/Chief Counsel, Overseas Lease Group, Inc.