Chief Marketing Officer - Current
SineQuaNon is a home-based agency hosted by Travel Planners International. They are part of the Ensemble Group and as such an agency, exposed to many travel connections for their clientele. SineQuaNon specializes in culinary travel via any venue as this is the CEO’s passion. My mission was to help the CEO get started.
Hired by Susan Joyalle, CEO of SineQuaNon Travel Corp, Fort Lauderdale, FL, and Flagler Beach, FL, as their startup Chief Marketing Officer (“CMO”) to prepare the startup marketing plan, inclusive of logo development, website collaboration and Facebook, LinkedIn, and Twitter site development for the company.
As acting CMO at SineQuaNon, I became a TPI Travel Agent, a member of Cruise Line International Association and National Association of Career Travel Agents. Working next to the CEO in all company business was the only way to truly know the marketing goals and ways to deliver to the customers.
Attending Professional events such as Cruise 360 with the CEO was educational and important regarding preparation of the company marketing plans. Following the event, we gained certification in Boutique Cruise Specialist and Meetings/Events at Sea. Both educational sessions accounted for determining how much time would be spent on marketing small groups for this agency. Currently, we are continuing to discover more precise targeting and markets that meet our desired area of expertise in the industry - culinary, wine, spirit focused travel. Campaign ideas are being developed and as this process takes place, social media posts reach out to gauge interests to determine media planning priorities. I continue to work with this organization and build leads and customer base via trade events, associations, advertising development and media buys, content management, partnership development, outside sales, social media, brand development and all revenue stream growth priorities.
Today we are doing local and regional events combined with digital media, print advertising and radio spots. Many other venues are in the planning stages along with the development of creative partnerships that fit our niche and customer interest.